Introduction:

The Indian bakery market is being driven by the growing demand for biscuits and cookies, rapid advancement in technology, and increasing population in the region. In the food processing industry, bakery, which is also a traditional activity, holds an important place. Bakery products have become preferred consumer choice due to their high nutrient value and affordability and are an item of huge consumption in the region. With the fluctuating eating habits of people due to their busy lifestyle, coupled with the rising demand for western taste, bakery products have gained huge popularity. The emergence of a female working population is further contributing significantly to the growth trajectory of the Indian bakery market. Bakery products like bread and biscuits are quite popular among millennials due to their convenient and affordable nature.

Further, the growing use of online platforms in the region is enhancing the 'click and collect' trend, with millennials ordering baked goods online. This still is an untapped market in the region and is expected to create huge revolution in the future, thus, aiding the Indian bakery market further. The Indian bakery market stood at a value of approximately USD 10.1 billion in 2022. The market is further estimated to grow at a CAGR of 9.6% between 2023 and 2028 to reach a value of USD 17.44 billion by 2028. The biscuits and cookies industry in India accounts for nearly 72% of the sales in the Indian bakery market. In comparison to other baked FMCG products, the penetration of cookies and biscuits is quite high in both the urban and rural areas owing to their affordable price and cholesterol-free nature. Currently, India is the world's largest biscuit consuming nation. Recognizing new opportunities and emerging technologies to implement into the business in gaining a competitive advantage, Media Today Group organising “BakeryTech India 2024” along with 15 th Edition of India Foodex 2024 and 14 th GrainTech India 2024 from 22-23-24, August 2024 at BIEC, Bangalore, Karnataka State, India.